Google เปิดให้ดึงข้อมูลจาก Webmaster tools เข้ามาวิเคราะห์ใน Google Analytics

เพิ่งเห็นว่า Google Analytics เปิดให้เชื่อมข้อมูลจาก Webmaster tools เข้ามาวิเคราะห์ใน Analytics ได้แล้วดังนี้
จากเมนู Google Analytics : Traffic source -> Search Engine Optimization
คำอธิบาย คือ

• What is Webmaster Tools?
  Webmaster Tools is a free product that provides data and analytics to help improve your site's performance in Google search.

• Enabling Webmaster Tools data within Analytics
  Once you connect a site you own in Webmaster Tools to your Analytics web property, its data becomes visible in your Search Engine Optimization reports. You can visit the Web Property Settings page in Analytics account management to change which of your Webmaster Tools sites' data you wish to show, and control which profiles on your Web Property have access to view the data.

• How to use Webmaster Tools data within Analytics
  Webmaster Tools provides data about what users see in Google search results before they decide to click to your site (or some other site). You can use this data to identify opportunities and prioritize development effort to increase the number of visitors to your site.
  Examples: Identify landing pages on your site that have good clickthrough rates (CTR), but have poor average positions in search results. These could be pages that people want to see, but have trouble finding. Identify search queries (keywords) for which your site has good average positions, but poor click through rates. These are queries for which your pages get attention and improved content could lead to more visitors.